PT Comunicação em Saúde em Portugal: desafios e perspetivas futuras

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Abstract: Health communication is a fundamental component of public health promotion and is crucial for disseminating information, raising public awareness of healthy behaviors and managing health crises. In Portugal, health communication has evolved over the last few decades, adapting to new technologies and the growing need for accurate and accessible information. However, there are still significant challenges that impact the effectiveness of this communication, especially with regard to equity in access to information, misinformation and the use of digital platforms. This call for proposals aims to discuss the current challenges facing health communication in Portugal, identify the advances and limitations of the current system and present future prospects for improving health communication in the country, based on recent data and emerging trends.